When it comes to deciding the best crypto marketing strategy , there are a few key things to keep in mind.
First, you need to make sure that your target audience is clear. Who are you trying to reach with your marketing efforts?
Second, you need to have a solid understanding of what makes your particular coin different and appealing. What are its unique features and benefits?
Third, you need to make sure that your digital marketing strategies are tailored to reach your target audience. What tactics will work best for reaching people who are interested in investing in cryptocurrencies?
Digital Marketing Strategies
Social Media and Online Communities
Social media platforms and online communities are a good if you want to maximize your cryptocurrency industry reach. They allow you to connect with a large number of people with minimal effort.
With there being over 4000 cryptocurrencies as of 2021 (1), it’s only becoming harder to get noticed.
Depending on your goals, you will want to make sure to choose the right channel. In order to reach the right audience on social media platforms, you will need to make sure that your posts are not only informative but also creative and eye-catching.
1 – Social Media Marketing
Social media marketing helps promote your brand in a more natural way—you know, without the gimmicky posts that are just to advertise.
Social media marketing helps develop your brand image and keeps it visible on the web. Cryptocurrencies are gaining popularity, thus attractive to many consumers—you can be one of them!
Nearly all cryptocurrency marketing will make use of social media platforms. And the best strategy is to develop campaigns that support your industry and its target market. In addition, working with influencers in the space to reach their target market can be a huge advantage.
Marketing campaigns can highlight specific important dates, like when you announce a new coin or an ICO announcement.
When you interact with your audience through social media marketing—make it engaging! Cryptocurrencies are more likely to get seen on Facebook because of professional tools provided by FB’s ad platform.
“Social media is the ultimate equalizer. It gives a voice and a platform to anyone
willing to engage. ” – Amy Jo Martin
2 – Reddit
Reddit is one of the more interesting places for marketing because it has a very engaged community that is interested in crypto! Reddit should definitely be considered as part of your marketing strategy. Marketing on Reddit can be a tricky thing, but if you do it right, it’s one of the most effective ways to reach your target market.
Paid advertising on subreddits requires an excellent understanding of the community and fine-tuned communication skills. You’ll need to first build up your credibility as a member before trying any marketing on Reddit
3 – Influencer Marketing
Influencer marketing is all about leveraging the online presence of popular social media personalities like celebrities, bloggers, and other industry experts. And this has become one of the top marketing strategies across industries but specifically, crypto.
These people hold large followings which can be really useful for the development of your cryptocurrency. Cryptocurrency influencers are great at making something potentially go viral!
While the upfront investment is more than other types of advertising, the cost of Influencer marketing is ultimately cheaper than other forms of advertising because you’re not just paying for an ad, but their reputation and reach.
Influencer marketing strategies can expose your currency to a significantly larger audience without taking up any additional resources on your end. They are also interested in promoting something if it’s a unique product. So make sure you have an interesting offer before working on that influencer strategy.
4 – Telegram
Telegram is a messaging platform that can be used for marketing. And it is one of the top forums for people interested in cryptocurrencies! Crypto project telegram fanatics are constantly looking for the next big thing. And the top crypto telegram groups are all about sharing information, the latest news, and advice—so they’re definitely interested in what you have to say!
With professional communication skills and proper timing, this can be a very influential piece of your cryptocurrency marketing strategy. This is not a place to advertise with spammy messages, but rather an effective way to be interactive in order to promote your currency.
5 – Bitcoin Communities
Starting a Bitcoin community takes time and dedication. However, there are ways you can increase your chances of success when trying to build a Bitcoin community:
Create an official thread on BitcoinTalk.org (the most popular Bitcoin forum online) and use it as the main source for all information regarding your coin. This is where users will go to ask questions about your project. This will also let everyone know that there is a great community behind it and users can be assured that their questions will be answered in the thread by other like-minded individuals who are interested in cryptocurrency (if you do not answer questions promptly, then users may become disinterested).
Start a Discord account and create a community invite link. Adding this link to your BitcoinTalk thread will allow members of the cryptocurrency community to join your server where they can talk about coins, mining, trading…etc. They can also use this server as their main source for information on your coin because many people only go to official sources of information (this is not necessarily true, but it is still wise to use official sources for information).the
6 – Linkedin Networking
Using Linkedin can have a great impact on your project’s online presence. However, you need to understand that Linkedin is not the first place people will go to when they are searching for information about a coin. And, it definitely isn’t the place where you should start marketing your token/coin.
In terms of cryptocurrency marketing strategies, use Linkedin as a place for connecting with other enthusiasts who are interested in the space before you start trying to promote your coin. Doing so will ensure that people already know about your coin and are aware of its existence. So, this will also help increase the chances of success when you do begin marketing it.
When it comes down to it, Linkedin is primarily for professionals looking to connect with others who have similar goals and aspirations. As a result, the audience on Linkedin is small and you need to ensure that you are using it as an additional source of online marketing (not the main one).
7 – Facebook communities
There are many different Facebook groups where crypto users can find information about new coins and begin discussions. There is no doubt that these groups can be an asset to your online presence; however, you need to know how to get the most out of them.
Simply sharing links to your website isn’t going to work…you need to participate in conversations and answer questions about your project (building a community takes time and you need to earn the members’ trust).
You also need to ensure that you are using your Facebook account to connect with other coins. This will help get your name out there and put you in touch with other people who might be interested in the same project/coin as you.
Public Relations & Media Outreach
Public relations, also known as PR, is the process of managing the spread of information between an organization and the public. Media outreach is the process of sending press releases (information about a product or service) to members of the media in order to generate coverage. These types of marketing strategies can be very beneficial because it puts your product or service in front of a large number of people who may not have otherwise heard about it.
8 – Press Releases
Press releases can get your project some love and major attention. Establish the market of your project by crafting a well-written press release that will gain attention from journalists in the space. These days, creating a press release is easier than ever, so learn how to do it in order to boost up your online presence in a short time.
You have to know how to market your coin by knowing what kinds of press releases work best for the target demographic. These days, major news outlets list specific guidelines which you must follow, so be sure that your press release doesn’t just include a bunch of fluff!
9 – PR & Media Outreach
PR & Media Outreach is one of the crypto marketing strategies that can be highly beneficial for coins and NFTs. It includes developing relationships with journalists in the space, which can help get you more exposure, including some on larger outlets like Forbes, CoinDesk, etc. When done correctly PR outreach for crypto companies can be one of the most effective ways to spread the word. A PR agency can offer reasonable service to develop relationships with journalists, but they might be cost-prohibitive for some start ups.
10 – Email Outreach
Email outreach is a popular strategy because it is currently one of the most effective ways to reach an audience – especially one that is highly targeted. Email marketing and developing an email list should start as soon as possible.
It takes a long time and effort to build up a subscriber list, but experts in the field will tell you that email is still the most efficient approach to reach out to a target market. Offer incentives or create useful resources for visitors of your platforms who offer their email addresses so that you can gather them.
11 – Cryptocurrency Content Marketing
Content marketing involves creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. Content marketing is an ongoing, iterative process that includes creating and promoting useful, relevant content to attract and retain a clearly defined audience.
You need to know how important it is to create valuable content for Cryptocurrencies. Targeting your customers early on with special-interest content that is relevant to them will help you build trust and your brand. You can also use content marketing to create thought leadership for your Cryptocurrency project.
12 – Blogging
Blogging on cryptocurrencies can also be a mighty way to keep your audiences hooked on your brand.
Companies geared toward newbies are more likely to gain visibility from those interested in Cryptocurrency. Cryptocurrency blogging needs to have original content and should be well-written, informative, and engaging.
Cryptocurrency blogging is persuading audiences to take action by presenting Cryptocurrencies as an alternative investment opportunity with unique benefits. These benefits offer value to users, which helps establish your Cryptocurrency as one of the best among its peers. When done right, Cryptocurrency blog marketing can lift up website traffic like a boss!
Cryptocurrencies can take advantage of podcasting to further establish credibility, build trust and expand the Cryptocurrency’s community. Podcasts are an extremely effective medium of communicating Cryptocurrency information. For example, if you are planning to launch an ICO campaign on a podcast, it will be helpful for you if your company is known as an industry leader. Podcasts are an excellent way to establish yourself as a thought leader.
Website, SEO, and Paid Advertising
In general, if you want to ensure your company’s success, it is essential to have creative cryptocurrency site branding that stands out. Many Cryptocurrencies determine that building a professional website is one of the most important things they can do to get their name out there.
A website allows you to show you are a real business. Keep an eye on your analytics to consistently improve your bounce and engagement.
14 – SEO – Search Engine Optimization
It doesn’t matter how amazing your website is, if no one can find it, the effort put into it is wasted. SEO is not a small investment but ranking on page one of Google can yield one of the highest ROI’s of any other marketing strategy. With SEO, you are capitalizing on people who are already interested in crypto and ready to take action.
15 – Paid Advertising / PPC
Paid advertising is like pay-per-click advertisements that might draw a lot of attention from the public outside the crypto community as well. Search engines are the most popular choice for this kind of advertising. It takes little research and identifying appropriate keywords to associate with your project.Make sure to nail down your target demographics before starting your campaigns to minimize ineffective ad spend.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each
other it is.” – Scott Cook(lntuit)
How to Get the Most from your Cryptocurrency Marketing Strategies
A crypto company needs more than just cryptocurrency marketing strategies—they also need an effective communication strategy. If your brand voice is not consistent across all platforms and in all mediums, it will be difficult for your market to build a strong mental image of what your brand stands for.
In addition, you need to know what results you want to measure to make sure you are hitting your goals. Making sure you are paying attention to the right analytics and reporting software will make sure you allocate your resources to the right places.
The whole system should be well-thought-out to ensure that all practices work together harmoniously, then only the best cryptocurrency marketing strategies will come about. That is why it is necessary to operate with a multi-channel approach and have an expert team behind you with great ideas.
Hire a Crypto Marketing Company
With the global blockchain market predicted to rise to $23.3 billion by 2023 (2), there is a lot of potential for cryptocurrencies that use a strategic marketing approach. If you believe that your cryptocurrency marketing efforts may be best handled by a company with experience, hiring a cryptocurrency marketing agency is an excellent option.
Save time and money by letting the experienced team and Lion ADV guide you and implement proven strategies to grow your cryptocurrency or NFT collection with the all the latest techniques.
1. Raynor de Best – Number of Bitcoin ATMs worldwide 2015-2021