Metaverse Marketing

Metaverse Marketing

Lion ADV is a well-known name in advertising based in Miami, as we follow the latest trends with conventional ones in the field of marketing and constantly evolve our company with the latest trends. Metaverse marketing is relatively a new area of marketing that has not reached its full potential yet there is a lot of room to discover.

Our company has already proven it self in various fields of marketing like Cryptocurrency marketing, NFTs promotions, 

Billboards where we specialize in digital billboards (Times Square One and Nasdaq), Social media marketing, Celebrities promotion, we also have creative edge in Video production and content creation.

With all the marketing expertise in hand, Lion ADV has entered the universe of Metaverse marketing which is the future. To understand metaverse marketing and get the bigger picture and rewards from it we need to understand the metaverse world in-depth with some examples. Cryptocurrencies and Non-fungible tokens (NFTs) are the hottest new trends in the metaverse or virtual reality world in 2022. These digital items can be created, and traded by anyone.

Bits of Metaverse

NFTs are unique and cannot be exchanged like other fungible digital currencies such as Bitcoin or XRP. They exist independently of any centralized entity control, making them extremely desirable to collectors, revolutionaries, and those interested in this emerging digital economy.

The Metaverse is coming and it’s going to change everything. Don’t underestimate it. It can and will do for advertising what the internet did

for information. With hundreds of millions of dollars flowing into the Metaverse, how can a brand avoid being left behind?

Working natively with the technology and communities within it is key. Our research on the top brands in virtual worlds offers insights into what consumers want from virtual brands.

The one marketing channel you do not want to overlook and can’t afford to ignore is the lucrative consumer market in the metaverse. Lion ADV is a metaverse marketing company that offers a truly unique approach to addressing the unique challenges of virtually reaching consumers, engaging them with relevant content, and delivering measurable results for your brand.

What is Metaverse?

A metaverse is heaven for marketers and advertisers where everything is possible to create because, it is a 3D virtual world that provides spaces for socialization through online communities, forums, and avatars, and that is navigable via large-scale dedicated interfaces.

A popular figure of the concept is the term Metaverse from Neal Stephenson’s 1992 science fiction novel Snow Crash, a 3D Internet in the vast multiplicity of private cubicle worlds. This was Stephenson’s

vision of how a virtual reality-based Internet might evolve in the near future.

And who knew that after 30 years now we are in the world of the metaverse which is growing rapidly and the market of the future world with already billions of dollars worth in the year 2022.

How to make money in the metaverse and how to trade in the metaverse are two widely asked questions, Lion ADV is here to answer all of them with marketing strategies to boost brands’ presence in entirely new ways.

Major advantages of marketing in the metaverse

As a marketing agency, we want our clients to be aware of some of the major advantages of marketing in the metaverse which are lower CPM, placements, unlimited ads, augmented reality, first-party data, and more.

Our purpose is to connect the world via a series of persistent, contiguous virtual advertising spaces that can be experienced using the world of avatars, which will not only allow online users

to meet and interact seamlessly with the advertised brands, also they can connect with those brands in real lives in ways that were previously impossible. 

Similar to the physical world, marketing and advertising play a vital role in the virtual world to catch the eyes of users and gain the clientage that businesses want. We at Lion ADV have all the skills to cover your digital marketing needs. 

Lion ADV is the full-service digital marketing agency of choice to some of the most innovative and respected brands around the world. Our team creates, executes, and measures campaigns that drive customer engagement and lifetime value. 

Metaverse is the new platform of digital marketing and has rapidly evolved in 2022, and with our metaverse marketing strategy, we can help you to advertise in the metaverse to bring creative, technical, and strategic talents together to deliver powerful customer experiences that accelerate business growth in virtual worlds.

Lower CPM

Lion ADV keeps cost per mille (CPM) as low as possible. Most online ads are priced on the number of times a user sees them. Brands are charged for every thousand impressions, their digital ad receives.

Relevance of your advertising is all that matters in social media Facebook manages to keep the CPM lower by displaying an ad that fits with the brands’ audience with a higher relevance score. So is our team’s focus to get the best results out of every campaign we run.

Augmented Reality

Augmented reality is the key feature of the metaverse and it is yet to be discovered fully. Based on a participatory platform, the Metaverse can become an infinite population of interconnected worlds brimming with people, information, and unprecedented possibilities to display ads while someone is running in real life.

We have seen many opportunities, that the augmented metaverse is offering in 2022. in simple words, AR is just around the corner from

science-fiction to our daily life and there is a staggering rise in its users.

Augmented reality (AR) is a live view of a physical environment with its elements augmented by digital sensory input like sound, graphics, videos, or GPS data. with these advantages in hand Lion ADV will capture more audience attention through advertising and marketing campaigns.

We could establish a better presence of any brand with augmented reality, it is much easier to place immersive digital ads without having an on-site presence and get the attention of the audience to the digital marketing campaign. this gives a unique experience of combination to users of both real and virtual worlds.

Augmented reality is a game-changer and has opened unlimited possibilities to advertise in virtual reality which gives our marketers more options to place ads for successful digital marketing.  

Unlimited Ad Placements

The metaverse is a fully immersive, interactive environment where people can socialize and communicate with each other. Imagine a shared space where you can read, view, or shop at any time.

With Lion ADV, advertising and marketing in the metaverse will now be possible on the next level, with an infinite number of places to display your ads all inside of 3D technology. The possibilities are endless for metaverse company to explore and create. We can now offer an exclusive experience of marketing in the metaverse, with unlimited possibilities to place ads, create news, create events, create content, community, and launch new technology brands.

First-party data

Lion ADV always trusts first-party data and strategies around it, when it comes to customer insight, first-party data is the gift that keeps on giving. Whether using it to define segmentation, identify low-value channels or reduce waste in media planning.

Today almost everyone has a social media presence whether on Facebook or other platforms, as the best example Facebook and google have first-party data for strategic marketing to consumers. They have the most authentic, technologies to target a huge audience and it gives the best benefit to social media marketers to display brands all over the net.

This massive existence of audience on metaverse opens great opportunities for us as digital marketers to place ads with the help of first-party data which always gives an edge to brands.

Everything happens in the metaverse

The Metaverse is the reality that someday will seamlessly intertwine with our physical world. A fully immersive VR that is holistic and adaptive, utilizing the network effect. The metaverse platform will work with many blockchains brands such as Ethereum and Bitcoin, betting on the future of open-source blockchain tech. This immense audience is the key to a successful advertising and marketing campaign where we can place ads exactly to capture the attention of users, and within no time we could gain people’s attention and beat the competitors in the metaverse.

Analysis of spending of the user

Lion ADV metaverse marketing team always finds the right solutions for their customers to stand out in the virtual world and this happens on perfect analysis of user experience.

Metaverse could provide the platform for digital marketing by providing the best analyses based on the user experience. With such data, many brands could easily find their potential user or consumer with less budget spent on advertising.

Video games purchases or merchandise

We know these days in-game purchases are very common but metaverse opened a new horizon of the 3D assets for marketers to advertise the metaverse marketing campaign so users could purchase completely virtual goods as well as physical objects.

Lion ADV’s expert team of marketers will make sure that your brand is placed rightly, so users could be more aware of your brand and could purchase whether in the digital or in the physical world.

The gaming industry is a huge market, the video games segment is projected to reach a staggering amount of around US$ 180,000 million in 2022 and will grow to US$240,000 million by 2026.

With that in mind Lion ADV is continuously exploring endless possibilities for businesses in the gaming industry, like any brand could open store in the metaverse virtual world of games and could get unbelievable profits.

Is Metaverse a game-changer?

Definitely YES, Imagine interacting with brands, technologies, stores, and brand associates in real-time, and within the context of a game.

This reality is closer than you may think. Increasingly we’ll have access to virtual worlds designed to explore products, services, brands, and ideas in new ways that are both compelling and useful. Our company sees the great potential of advertising and marketing in the metaverse that is truly revolutionary and impactful.

Lion ADV sees the potential of the metaverse in many different ways like organizing Metaverse Event in the digital world like Metaverse Wedding, or Metaverse Party. This could open the door for businesses like event management companies in the virtual world.

Lion ADV could help our clients with these and other metaverse marketing strategies, so don’t wait and contact us to improve and extend your business in the virtual world of the metaverse.

Real-world vs Metaverse

It gives freedom to our team to search for innovative ideas of marketing strategy to help your metaverse promotion, show you how to sell in the metaverse, open store in decentraland, and get into the future of marketing with the metaverse virtual world, it can be anything you want it to be.

Unlike the real world, you’re free to invent, customize, create a brand and shape your environment by mixing and matching 3D objects and brands.

The metaverse is an immersive virtual space where every avatar lives inside their own reality, which also ties into our everyday life in the real world. It can serve as a gaming platform or host social gatherings, like concerts or meetups.

It’s a universe where you can chat with your friends, catch up on news, shop for groceries, and play games, explore brands all without ever leaving your couch.

The reality of VR is unlimited and limitless which gives us chances to put our imagination to work and create brands. With a Quest 2 headset a tech product (owned by Facebook), a simple smartphone, and with the metaverse application, you can travel across the globe and be an active part in generating new content in the reality of your choice.

Lion ADV believes that 2022 is the year of the metaverse, and there are literally a million ways to explore the metaverse with an infinite amount of possibilities to survive, vary and thrive your brand.

You can be anyone. You can go anywhere. And the Metaverse has a number of virtual locations that are ideal for exploring your brand and product benefits. The unlimited nature of metaverse gives our marketers the opportunities that they ever dreamed of. 

The metaverse is an immense virtual reality universe, in which all online platforms and realities are linked. While our company has ventured into a number of dimensions within the metaverse, there are still many dimensions to explore. With Lion ADV’s marketing and advertising strategy, there is no limit to what you can achieve in the metaverse.

Metaverse stats and facts 2022

We like to emphasize more on the facts of 2022 alone to show our clients how big and how fast is metaverse growing.

Gamevertising (Advertising within video games)

Lion ADV focuses on the video game industry because it is a billion-dollar industry and has been for many years. In 2019, the gaming business was estimated to be at $150 billion, and it is expected to increase to $200 billion by 2022.

Gamevertising term is a portmanteau of game and advertising. It can also be considered a form of product placement within a game.

By using gamevertising, advertisers have been able to reach gamers directly and by using the same playing environment as legitimate games, they risk being ignored by the consumer less

Crypto Marketing Agency

than in traditional forms of advertising, such as commercials or print advertisements.

We offer marketing strategies for gamevertising which gives our marketers more control over their product placement and digital brand endorsements accurate and brands or companies could grab their audience’s attention.

What are the metaverse business opportunities?

Metaverse will change how everything works.

Our company would like to shed light on some of the business opportunities like:

  • After dominating social media for years now, Facebook’s company named Horizon world gives the opportunity for product placement and advertising to establish brands in the metaverse and continues to serve clients with their first-party data to achieve better advertisement results.
  • Sponsorship of events and concerts is now possible in VR with millions of audiences.
  • Digital-only products like NFTs could also be traded for a good amount of profits.
  • Users can now experience remote work like never before, especially in real estate where interested investors can visit real estate without leaving the comfort of their own place.
  • Games are offering a wide space to advertise in-game with virtual billboards, banners, and more.
Lion ADV could help our clients with these and other metaverse marketing strategies, so don’t wait and contact us to improve and extend your business in the virtual world of the metaverse.

What can you do in the metaverse?

The possibilities are unlimited for marketing and advertising as people are more interested in accruing digital real estate, So is Lion ADV is all geared up to help them reach the right property and maximize their ROI.

In 2022, investing in virtual real estate in the metaverse is among one of the hottest trends, and people invested in more properties to get higher profits. Recently a plot of virtual land was sold for $4.3 million.

There is always room for creators, especially in the digital world you can create scenes, games, and other VR experiences to gain exponential profits.

You can express yourself through customizable avatars. Avatars provide a way to interact with others using gestures, gaze, and voice.  Avatars can be created and customized in any way a user chooses.

Before Metaverse the only purchasable thing on the internet was Domain. Now you can own parts of the internet through NFT and Blockchain. with the right strategic partner like Lion ADV.

Some of the other benefits of marketing in the metaverse that could be gained are that you can meet and collaborate with remote colleagues, shop for real and virtual products, and attend concerts, trade shows, and learning events.

Our company can also help to create events to boost your brands’ presence in the meta-universe.

How to move your businesses into the Metaverse?

Lion ADV can help businesses to move into the metaverse with strategies like a good online presence of clients, focusing on the targeted audience, marketing in-game environments, and making cryptocurrency more adopted because the virtual world needs a virtual currency.

As our core competency in cryptocurrency marketing, we could help you to achieve better results. Cryptocurrencies are the metaverse’s money, and each metaverse has its own set of

coins. Cryptocurrencies are used for paying for everything, including NFTs, virtual real estate, avatar shoes, and more.

New tech has come together to enable the vision of the metaverse. Brands can now interact with their customers through augmented reality and virtual reality headsets.

A big example of interaction is IKEA’s app, IKEA is the first to adopt AR technology, their app name is IKEA Place which allows users to test IKEA’s products in real-time.

Other industries are also quickly reshaping around the metaverse like Medical, Tourism, and Commerce. The scope of marketing and advertising is endless with so many possibilities for businesses in the metaverse.

How companies are benefiting from metaverse?

Lion ADV is overwhelmed with the opportunities for marketing and advertising in the metaverse as there are already big brands competing in the virtual reality universe.

Companies are benefiting in many ways in the universe of the metaverse, Epic games had a concert event in which Ariana Grande’s spectacular show in Fortnite was enjoyed by millions of fans worldwide.

Some other benefits could include digitizing celebrities, Avatar

specialization, real estate, and more. The benefits and possibilities are endless as Mark Zuckerberg said, metaverse could be the next best thing to teleportation.

We are ready to take challenges of digital marketing and are already winning contracts to launch brands into VR and AR.

How to get profits?

The most common question asked to us is how to get profits in the metaverse, we already tried to answer this question above with many facts and examples. below is another successful example of a big brand having a successful business in the universe of the metaverse.

The metaverse has attracted the attention of almost every luxury brand like Louis Viton, Nike, and Gucci. The best example of marketing in the metaverse is Gucci.

In May 2021, Roblox unveiled a collaboration with Gucci. The

Gucci Garden was a place in the video game where Roblox users experienced the creative vision of Gucci’s Creative Director, Alessandro Michele. Vanguard described the collaboration with Gucci in the metaverse as, “eye-opening and provided an invaluable hands-on glimpse into the world that exists behind the scenes.” Upon entering the garden, users shed their avatars and became neutral mannequins so they could purchase limited edition avatar items from the Gucci Garden store.

Gucci launched its digital sneakers range named Gucci Virtual 25. The bold pair of digital sneakers can be purchased via the Gucci app or in the Gucci Garden store and worn in augmented reality (AR) concepts and in partner apps such as Roblox and VRChat, a multiplayer online virtual reality social platform.

This is one example of how brands are getting their profits from the metaverse assets, and Lion ADV is looking forward to working with you for your success in VR of the metaverse.

FAQ

Can you shop in the metaverse?

The ability to shop in the metaverse will be one of the most exciting possibilities. That is why many fashion brands are looking for ways to open business in the metaverse and get users involved in the metaverse vision to offer real-time, more immersive, and interactive experiences. We help you get a shop and run it as per your demands.

Can you start a business in the metaverse?

Yes, businesses are already trying to make their way to open shop in the metaverse.  Non-Fungible tokens and cryptocurrencies can provide the ideal foundation for exploring new business ideas, such as digital ticketing systems and unique virtual good certificates. Decentralized computing power, services, and data can also be monetized with the help of non-fungible tokens. Lion Adv helps their clients to start a business and promote it in the metaverse.

How do I get started in the metaverse?

You can start to experience metaverse through augmented reality and virtual reality.

AR technology has advanced to the point where it's now much more common and accessible. You may have already seen or tried AR filters on Instagram, Facebook, or Messenger. They’ve become a popular, easy and fun way for people to connect and express themselves. We are one message away to help you get either a promotion or the right strategy.

What is a metaverse store?

Just like in real life you can open a digital store in the metaverse where people can trade in cryptocurrencies.

The impressive capabilities, mobility, and convenience of metaverse attract both consumers and tech giants like Epic Games, Roblox, Microsoft, and Nvidia. Facebook has also embraced virtual reality (VR) and augmented reality (AR) to create its own digital space known as Facebook Horizon. Consumers can look forward to more fun and games in this growing industry as its superhot startups emerge from stealth mode. Lion Adv helps in building, promoting, and running your store.

Can you open a store in Decentraland?

Yes, anyone can open a store in Decentraland, and just like real estate, investing in land and selling them once its value increases are one of the most common ways to earn in Decentraland. If you are having difficulties, contact Lion Adv.

Land in Decentraland comes in parcels of 16m by 16m as NFTs, meaning they are unique and irreproducible.

How do I sell stuff on Decentraland?

It is easy to sell stuff on Decentraland all you have to do is to follow a few steps which are open My Assets and open its details page, then in the details page, click Sell, set a price and expiration date click List for sale, confirm this transaction on your Ethereum client and wait for the network to verify it. We can do this for you, as we have done this for hundreds of our clients.

Is metaverse the future of marketing?

The Metaverse marketing ecosystem connects brands and businesses with their customers. It allows business owners to better understand user demographics, interests, behavior, and lifestyle choices. Thus this proves that there is definitely a very clear future for marketing in the universe of the metaverse.

How do you promote in the metaverse?

The metaverse, a shared virtual space, is getting a boost from Facebook, Microsoft, and other tech giants. Meta marketers are scrambling to play in these virtual spaces.

Some of the metaverse marketing strategies to promote in the metaverse are to insert yourself natively within the platform, parallel real-life marketing in the virtual environment, retail virtual goods to digital avatars, establish your own virtual store, create immersive experiences, and offer digital collectibles.
Save your time and contact Lion Adv, we help in promoting your projects in the metaverse.

What does the metaverse mean for social media?

Social media is evolving. It's been years since the words Facebook and Twitter have entered the vernacular, making them household names across the nation. Images, posts, and updates now stream into our global consciousness not just in seconds but in milliseconds.

Likewise social media the metaverse is a virtual world in which users, businesses, and digital platforms can exist and interact. It includes everything from virtual social and gaming platforms to virtual reality worlds.

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